About

MACH & MACH is the brainchild of sisters Nina and Gvantsa Macharashvili.

Different and yet complementary personalities, Nina and Gvantsa dreamed up the label in 2012 in their native Tbilisi, Georgia. They took time to sharpen the project and perfect it in every detail, getting notoriety locally. After a fruitful incubation time, they finally debuted in Paris in 2018, getting international visibility. A community soon developed around the brand and its energetic message.

Duality is part of the MACH & MACH code; having two founding dates strengthens such identity feature. So does the merging of global and local: although part of the international fashion-scape, in fact, MACH & MACH proudly embraces its Georgian roots, drawing inspiration and artistry from its heritage, while dedicating itself to the exceptional craftsmanship of Made in Italy. Every product is crafted in Italy, ensuring the highest quality and attention to detail.

MACH & MACH creates collections of footwear, accessories and ready-to-wear that are bold and energetic, with a distinctive sense of playfulness. Nina and Gvantsa believe in femininity as plurality, and are constantly on the lookout to capture the diversities that make everything special, whimsical, unique. As a result, MACH & MACH celebrates the many personalities of the women of today, and their infinite shades, embracing the emancipation that comes with the joy of dressing up.